Following the formation of PSU Software Limited as a joint venture in 2006 (see article),
PSU Technology Group Limited is now pleased to announce that during December 2008 it successfully acquired 100% of the issued share capital in PSU Software Limited. The PSU Software management team will remain in place, with Robert Sindall taking the position of Technical Director reporting into PSU Technology Groups Managing Director, Michael Lounton.
Michael Lounton says; "the acquisition is an important step forward in the PSU Group's strategy to create a group of business divisions each specialising in their own disciplines, yet drawing upon the commercial guidance, branding & customer relation management which the parent company is renowned for." He adds further; “2008 was a very good year for PSU Software with some notable client projects and the relocation of staff into a 10,000 sq ft software development facility. The facility has a fully fitted kitchen & cafe, showers and even a gym creating an inspirational yet functional environment.”
PSU Software's Development Facility
We can offer your business higher sales for lower costs
PSU Software Limited develops and supports a suite of web based software products delivering content managed websites with a particular emphasis on search engine optimisation and database integration. The software is branded as ‘Beyond’ and is provisioned using a ‘cloud computing’ model or otherwise known as Software-as-a-service (SAAS).
Notable contract wins during 2008 include:
Inchcape Volkswagen, Westaff Recruitment, Xafinity, Dentsply
Watch this video to see how easy it is to manage your own website http://www.psusoftware.co.uk/uploads/page-part-publish/
Emphasis on sites that generate business for our clients
As a group we have worked hard and built up a broad knowledge so that our websites appear at the top of the Google search results for highly searched terms such as "inter-tel phone systems", "server maintenance", "cheap business calls" and "content management software".
Client Example: Inchcape Volkswagen
PSU Software have designed and implemented mulitple sites for 25 Inchcape Volkswagen dealers across the UK in order to increase the groups sales of used VW cars. The results have been phenomenal with over 46,000 visits to the sites over the past month and an average daily visitor count in excess of 2,500.
The graph below illustrates that in a one week period they received over fourteen thousand visits, but importantly that each of these visitors on average looked at more than six pages and spent over three minutes browsing their pages. Also note that eighty per cent were first time visitors looking for a used vw.
Dominate the search results without spending a fortune on pay-per-click advertising.
The screenshot below shows how profitable your results could be. Not only Beyond CMS the most search engine friendly content management system on the market, it is also incredibly easy to get great rankings and therefore increase your visitors. Of course we can also help you to design an efficient and cost effective Google advertising campaign (we still use campaigns ourselves to boost specific phrases) but imagine how much more you could do with your money by having your searches come up in the natural rankings.
The example below shows the results when someone living in Shropshire looks for a used VW car. We admit that this is quite an extreme example as the results return Inchcapes pages for 15 out of the 20 top relevant results.
Try if for yourself:
http://www.google.co.uk/search?hl=en&q=used+vw+in+shropshire&meta=
Getting results this good takes time but we can provide some shortcuts
Of course there no substitudes for good regularly updated and growing content but using our software will enable you to get every page on your site ranking well. The longer the sites up the better the results will be as can be demonstrated from the screen shot below taken from reports looking at some of our best performing sites.
We've been doing this for a while now and have built up an arsenal of useful services we can help you with
In addition to designing a great website for your organisation that will start to bring in results almost the day it goes live, we can also provide you with additional services which will help you generate more business for less money. This is not a false claim as we have proved to many of our clients. We have built up inhouse skills over the past eight years that have proved beneficial to many of our clients. For example ensuring that people are looking for what's on your site.
Keyword / Keyphrase Analysis
It may be interesting to know what words and phrases your competitors are using in their advertising campaigns. If they're more successful than you then this may be a good time to analyze which words and phrases are doing well for them and also how much they are paying for each click.
Competitor Analysis
Subject to them being a regular advertiser on Google Pay-per-Click (ie. more than 45 days continuous) we can analyse their campaign and review what is working well, what is inefficient and costing results and most importantly what lessons you can learn and implement for your own campaign. We can see from the example below that this car sales company is spending over £30 a day on "buy a car" with the other 6 phrases generating very little return.
Enlarge Screenshot
Keyword and Keyphrase Comparisons
If you take the example below, we can take the guesswork out of what keywords are most searched for. It's quite easy to see that 'london jobs' is the higher searched for phrase.
Other clients we've worked with include:
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Dentsply
The worlds largest professional dental products company. We worked with Dentsply UK to design and implement their new website.
- Postcode Search database integration
- Lead capture through registration
- Highly optimised pages
- Over 275 hits a day
Visit their website at www.dentsply.co.uk
Westaff
Westaff developed from its origins in the USA to become a multi-million pound recruitment business with a UK branch network throughout England, Scotland and Wales as well as operations in the USA, Australia and New Zealand.
- Highly optimised by design for job seekers and employers.
- Over 800 hits per day
Visit their website at www.westaff.co.uk |
You've got this far so what do you do next?
First have a look at the Beyond CMS website at www.psusoftware.co.uk then give one of our sales team a ring on 0845 481 0020
What have you got to lose?
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